August 2010    

Don’t Blink on Latest Technology
Tim McCartney

At the very moment when you feel up to speed in all aspects of your job, you might just learn otherwise.  Most electronics-oriented fields are moving at such a rapid rate of advancement that you can fall behind while gone on vacation.

Here’s one way it can happen.  Even though you know very well both the relevant electronics and your firm’s products, you still have a problem.  The computer you use is three years old; so, the next time you need to run a needed application, it won’t even open due to an incompatible operating system.  In a very unusual way, you have fallen behind on the job.  It is nobody’s fault, but it has happened.  So, you start to resolve this matter by getting the new operating system or a new computer.
 
But, how can you prevent a similar problem from happening again?
 
The first thing is to get hooked up to what others in your field are talking about.  This can be done by attending trade shows, reading trade publications and talking with colleagues.  However, we do have elegant avenues for information -- targeted internet digests, blogs and support forums from equipment/software manufacturers.
 
Postings
 
The number of these postings continues growing daily.  Each has a specified audience – perhaps users of a complicated piece of software – or, people working in the same field.  They are free and easily accessed by a computer – requiring only a network connection and no special software because they are usually just text messages.
 
Sometimes they are newsletters updated daily – something like “The Digest: The Internet Journal of the _____ Business.”  A couple of sites are described here – these consist of e-mail postings from interested users.
 
Program Support
 
In the field of video editing, a lot of firms are using a few of the main programs to edit video.  One of the firms providing the programs has set up a customer support forum site so that customers can check on a regular basis what other users are saying.  Most of the time people identify a problem and toss it to the group to seek comments and possibly a solution.  And, of course, there is room for a lot of complaining and suggesting – perhaps such a site is the largest water cooler conversation in the business.  From time to time, the company itself jumps in and responds.
 
The negative side of this is that people complain to the entire group about a minor problem that could have been resolved privately by calling the company for help.  Companies increasingly recognize, however, that such discussions ease up on the very same telephone support they seek to economize.
 
Sharing Knowledge
 
Another digest offers radio station engineers the opportunity to share information.  There you will find advice on various equipment, FCC rulings, hard-to-find equipment, job opportunities and even brief history lessons.  Recently, loss of audience to MP3 players and satellite radio have been discussed with great concern.
 
A large amount of discussion followed the moment of great news in 2009 when FM radios were introduced for the first time in two popular MP3 players – the Apple iPod Nano and the Microsoft Zune HD.  AM radios were not included.  But, the first integrated FM radios into these devices gave FM radio stations new hope for audience retrieval.
 
Questions about computer software of various kinds makes up much of the discussion at this stie.  It seems clear that software is not as easy to use as most equipment; but then, most equipment now has computer technology at its heart or at least controlling it.
 
These sources of current information are very valuable.  So, it’s wise to take advantage of these easy-to-use sites to stay current in your field.  Just one blink in time can leave you outdated on the latest technology.



 
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